| Linda
Enke |
lenke@leadingindicators.com
212-233-0996
PROFILE
- Results
and profit-oriented entrepreneur, new project and product
consultant
- Over
25 years of senior management experience in creating original,
sustainable new business concepts, including Victoria's
Secret Pink
- Design
and product vision for extensive group of intimate apparel
brands
- Creates
semi-annual customized business presentations around design,
fashion and women's lifestyle trends
- Sole
originator of Leading Indicators Trends®, an in-depth
analysis of American women's lifestyles since 1996
- Nonfiction
book writer, will be published in Fall 2005
- Business
plan writer, venture capital presenter/negotiator
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SELECTED
ACCOMPLISHMENTS
Marketer/
Trend Consultant/ New Product Development
- Product
design/branding, women's lifestyle trends consultant for
Vanity Fair Intimates' five intimate-apparel brands and
private label design group(1998 - current)
- Women's
sexuality product-development consultant (2003 - current)
Merchandiser/Fashion
Director /Entrepreneur
- Re-merchandising
IA dept, Fashion Bug Stores (current)
- Consultant,
Cacique division of Lane Bryant stores (2004-current)
- Creator,
Project X, a new concept store for a multi-billion $ U.S.
retailer (2004-current)
- Creator,
Project Y, an internet-based business for a multi-billion
$ U.S. retailer (2004 - current)
- Chief
Marketing Officer, Vagin Pouvoir, lingerie startup (2004
- current)
- Created
marketing plan and brand positioning documents for new women's
sexual enhancement product; rewrote business plan and overall
sales plan, with budgets, and presented plan to VC investors
(2003)
- Key
10-year player in development of Victoria's Secret Brand
(1987-1996)
- Created
first Fashion Office, Victoria's Secret Stores (1994-1996)
- Conceptualized
and wrote original proposal for new Limited Brands Pink
store (1994)
- Created
first Limited, Inc. Product Development unit for Victoria's
Secret Stores (1991-1993)
- Merchandised
$50 million business unit, with 79% IMU and 68.4% MMU (1987-1990)
- Conceptualized
and executed financially viable Home Store test concept
for Victoria's Secret Stores (1987-1988)
- Built
$10 million sales promotion company that designed, manufactured
and managed multi-million unit PWP apparel programs for
Avon, Johnson & Johnson, Lancome, and Revlon (1982 -
1987)
- Creator
three retail stores in New York and Washington (1985 - 1987)
Merchandiser/Fashion
Director
- Creates
semi-annual fashion, product design and women's lifestyle
presentations for Fortune 500 companies (1996 - current)
- Produced
half-day Du Pont LYCRA™ conference "Teen Girls
Unplugged", for NYC fashion industry (1998-1999)
- Co-produced
first two Victoria's Secret Fashion Shows (1995-1996)
- Hosted
and produced women's radio show "Small Talk" (1978-1980)
Interpersonal
Skills
- Effective
member on teams that mean business and make things happen
- Effective
consulting through rational persuasion, inspiration, and
turning-around a skeptical audience, especially hostile
middle-management teams
- Praised
by a Board Member of Wal-Mart as being so visionary, yet
pragmatic in a business-sense, that "Linda makes Faith
Popcorn look like a flake."
- Communicates
complex, sensitive, or highly-sexualized lifestyle concepts
in audience-friendly terms
- 15
years of independent, international travel: product development,
business negotiation, trend observation and shopping Far
East and Europe
- Sophisticated
and sensitive appreciation of American and international
multi-cultural societies
Writer/Editor/Researcher
- Author
of Fall 2005 non-fiction book on health benefits of sex
- Columnist,
Figure Magazine, Fall 2005
- Concise,
practical but highly innovative thinker, researcher and
trend interpreter
- Energetic,
self-directed, open-minded and objective writer
- Meticulous
researcher and fact verifier; adept at evaluating statistics
- Wrote
chapter in recently-published book on work/life balance
in corporate America (Fall 2003)
- Edited
successful Leading Indicators/Fresh Press daily business/design/lifestyle
web-based news page (2001-2003)
- Wrote
Business Matters and Compass weekly e-mail newsletters (2001-2003)
- Wrote
original "Adventurous Woman" weekly column at
www.womensnet.net (2000-2001)
- Researched
and wrote industry report, "Teen Girls Unplugged",
Du Pont (1999)
- Former
Managing Director of University Press at Buffalo, New York
(1976-1978)
Education
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New
York University
BA Humanities |
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The
Wharton School
University of Pennsylvania
MBA not completed, recruited by Victoria's Secret |
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